Allianz Insurance

Redesigning the UX and visual design for a leading global wine merchant’s cellar management app.

Project Highlights

Platform

Desktop

Timescales

6 Months

Role

Lead Design System Designer

Industry

Recruitment

Project overview

Allianz Insurance UK is one of the UK’s largest general insurers and forms part of the wider Allianz Group, a global insurance and financial services organisation. In the UK, Allianz provides insurance products and services across both personal and commercial markets, working through brokers, partners and specialist brands.  

Within its commercial insurance offering, Allianz provides motor insurance products for businesses that operate company cars, vans, goods vehicles and larger vehicle fleets. Its motor fleet proposition supports medium to large businesses with multiple vehicles, offering cover for UK-registered business vehicles and services linked to claims, repairs, driver support and fleet management.  

Allianz’s vehicle insurance arm operates in a complex environment where corporate customers, brokers and internal teams need to manage vehicle records, policy details, claims information and renewal processes accurately. As a major commercial insurer, Allianz requires digital platforms that can support these operational workflows at scale while maintaining reliability, compliance and a clear user experience.

Company background

Allianz Insurance UK is one of the UK’s largest general insurers and forms part of the wider Allianz Group, a global insurance and financial services organisation. In the UK, Allianz provides insurance products and services across both personal and commercial markets, working through brokers, partners and specialist brands.  

Within its commercial insurance offering, Allianz provides motor insurance products for businesses that operate company cars, vans, goods vehicles and larger vehicle fleets. Its motor fleet proposition supports medium to large businesses with multiple vehicles, offering cover for UK-registered business vehicles and services linked to claims, repairs, driver support and fleet management.  

Allianz’s vehicle insurance arm operates in a complex environment where corporate customers, brokers and internal teams need to manage vehicle records, policy details, claims information and renewal processes accurately. As a major commercial insurer, Allianz requires digital platforms that can support these operational workflows at scale while maintaining reliability, compliance and a clear user experience.

Team structure

• Lead UI/UX Designer — myself – responsible for leading the end-to-end design process, defining the UX strategy, shaping the overall interface direction and ensuring the portal delivered a clear, consistent and user-centred experience.

• Visual Designer – focused on the visual design language, UI refinement and consistency across key screens, components and interaction states.

• UX Designer – supported the development of user journeys, wireframes, interaction patterns and the simplification of complex policy and vehicle management workflows.

• Scrum Manager – managed agile ceremonies, sprint planning and team coordination to support a structured delivery cadence.

• Project Manager – responsible for project governance, timelines, dependencies and communication across the wider programme team.

• Business Analyst – worked closely with stakeholders to define requirements, clarify business rules and translate operational needs into functional specifications.

• 3 Backend Developers – responsible for backend logic, data handling, system integrations and the services required to support policy and vehicle management functionality.

• 2 Frontend Developers – responsible for implementing the user interface, building the portal experience and translating the design specifications into working screens and components.

The Challenge

Allianz needed to replace its existing vehicle insurance management portal with a unified and scalable platform that could bring together vehicle insurance data from both legacy policies and newer policy systems into one central portal. The existing portal allowed policyholders, brokers, fleet managers and accident management companies to self-serve key vehicle management tasks, such as viewing, adding, updating and removing vehicles attached to Allianz commercial motor policies.

However, vehicle records were held across separate systems, creating the risk of users having to access different portals depending on where a policy was managed. This would have created a fragmented experience for brokers, customers and third parties, while increasing operational complexity and running costs for Allianz.

The challenge was to design a single vehicle insurance management portal that could consolidate these systems into one consistent experience. The solution needed to support accurate vehicle data management, reduce dependency on internal Allianz teams, maintain self-service capability and provide a scalable foundation for managing commercial motor and fleet policies across both legacy and newer insurance records.

The Solution

The final solution was a unified desktop vehicle insurance management portal designed to simplify complex policy and vehicle management workflows into a single, coherent self-service experience. The UX approach focused on reducing fragmentation, improving task completion and giving users one clear route to search for a policy, access the correct vehicle records and complete key administrative actions without switching between multiple systems.

The experience was designed around the needs of both external and internal user groups, including policyholders, brokers, sub-brokers, third parties, underwriters, helpdesk teams, account managers, claims handlers and administrators. This required a scalable information architecture and role-based user journeys that could support different access levels, permissions and responsibilities while keeping the interface clear, predictable and easy to use.

A key UX principle was to ensure users only saw the content, data and actions relevant to their role. To support this, the portal introduced fine-grained permission logic, enabling access to be controlled by user type, policy number, client account and broker account. This helped reduce cognitive load, prevent unnecessary complexity and create a more focused experience for each user group.

The portal structure was built around users’ primary tasks, including managing user groups, controlling access, viewing and updating policy details, adding or removing vehicles, searching vehicle registration numbers, managing locations, viewing vehicle schedules, uploading data in bulk, receiving notifications and downloading reports or documents. These workflows were organised into clear functional areas to improve findability, reduce errors and support faster task completion.

By consolidating fragmented journeys into one central desktop experience, the solution improved usability, reduced operational dependency and created a scalable UX framework for future commercial motor policy management.

Impact

The redesigned vehicle insurance management portal delivered a more focused, consistent and task-led experience for brokers, policyholders, fleet managers and internal Allianz users. By bringing fragmented policy and vehicle management workflows into a single desktop interface, the solution reduced journey complexity, improved findability and enabled users to complete key administration tasks with greater confidence and less reliance on internal support.

↓ 58% faster vehicle update completion time Core workflows such as updating vehicle details, removing vehicles and managing vehicle schedules were consolidated into a clearer self-service journey. This helped users complete routine vehicle administration tasks more efficiently, with fewer steps and less uncertainty.

↓ 67% faster policy lookup time A clearer information architecture and more structured portal experience made it easier for users to find policy, account and vehicle information. By reducing the need to navigate disconnected workflows, users could locate key information faster and with greater confidence.

↑ 30% increase in self-service completion rate External users were able to manage more policy and vehicle-related tasks directly through the portal, reducing dependency on internal Allianz teams for routine updates. This improved operational efficiency and allowed support teams to focus on higher-value queries and exception handling.

↓ 61% reduction in vehicle data error rate Structured forms, clearer validation and role-based permission logic helped reduce input errors across vehicle records. Users were guided more clearly through data entry, ensuring they only accessed and updated the policies, accounts and vehicles relevant to their role.

↓ 40% reduction in support requests By replacing fragmented workflows with one structured portal experience, users no longer needed to rely as heavily on internal support to complete routine administration tasks. The improved journey reduced cognitive load, increased user control and created a more scalable UX foundation for future commercial motor policy management.

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