My Design Principles & Philosophy
1. Start with real people
Understand people’s needs, behaviours and pain points before shaping solutions. The best products are built from insight, not assumption, and create value for both users and the business.
2. Think scalable from day one
Design with the future in mind. Create flexible systems, patterns and experiences that can grow, adapt and remain consistent across products, teams and markets.
3. Simplify with purpose
Great design removes unnecessary complexity. Focus on what matters most, reduce friction, and create experiences that feel clear, efficient and easy to use.
4. Evidence over opinion
Design decisions should be guided by research, data and user feedback — not personal taste. Strong outcomes come from testing, learning and making informed choices.
5. Feedback makes it better
Use critique, testing and real-world feedback to improve the experience. Design is never perfect first time; it becomes stronger through iteration and collaboration.
6. Useful, usable and refined
Beautiful design matters, but it must also work. I aim to create experiences that feel polished, intuitive and purposeful — balancing visual craft with practical usability.
About me ...
I’m an experienced Product Designer and UX leader with a strong track record of creating user-centred digital experiences for global brands.
I combine strategic thinking with a sharp eye for visual design, interaction detail and product quality. As a designer, I’m driven by craft, clarity and purpose but also by collaboration. I enjoy working closely with stakeholders, product teams, engineers and clients to turn complex challenges into simple, intuitive experiences.
I’m confident, commercially aware and comfortable challenging decisions when I believe there is a better outcome for the user or the business. My strength lies in balancing design excellence with practical delivery, helping teams create products that are not only visually strong, but usable, scalable and meaningful.
Education
MSc Computing, IT Law & Management
Kings College University
September 2009 - October 2010
BSc Computing & Information Systems
Kings College University
September 2006 - June 2009
Career History
British Gas
Lead UX Designer
Jul 2021 - Feb 2024
HSBC Bank
Senior Product Designer
Nov 2019 - Jul 2020
NewDay
Senior Product Designer
Apr 2017 - Aug 2018
Berry Bros & Rudd
Lead Product Designer
Dec 2014 - Nov 2015
Rated People
Product Designer
Jun 2012 - Aug 2013
Hays Recruitment
Lead Design System Designer
Feb 2024 - Mar 2026
Utility Warehouse
Senior UX Designer
Oct 2020 Feb 2021
The National Lottery
Lead Product Designer
Aug 2018 - Nov 2019
The National Lottery
Lead Product Designer
Aug 2018 - Nov 2019
Vodafone
UX Designer
Dec 2015 - Apr 2017
WPP
Lead Product Designer
Sep 2013 - Nov 2014
Barclays Bank
Product Designer & Front End Developer
Feb 2008 - May 2012
Department for Environment, Food & Rural Affairs
Lead Product Designer
Feb 2024 - Nov 2024
Get in touch with me →
Arash Hamdami
Download my CV/Resume