British Gas Business

Redesigning the way British Gas business customers manage accounts, billing and energy usage online.

Project Highlights

Platform

Desktop

Timeline

2 Years

Role

Lead Product Designer

Industry

Energy Sector

Project overview

The British Gas Business Account Management Portal was redesigned to create a clearer, faster and more self-service digital experience for business energy customers. The portal allowed users to manage key account tasks online, including viewing bills, making payments, submitting meter readings, checking energy usage, managing account details, accessing documents and raising support requests.

The existing experience needed to better support the complexity of business energy management, particularly for customers with multiple premises, meters, contracts or account users. Important information was often difficult to find, and routine tasks could feel fragmented across different areas of the portal.

My role focused on redesigning the end-to-end UX and interface of the new business account management portal. I worked on improving the information architecture, dashboard structure, navigation, task flows and visual hierarchy to make the experience more intuitive and efficient.

The redesigned portal brought the most important account information and actions into a more structured experience, helping customers quickly understand their account status, complete key tasks with less friction and manage their business energy accounts with greater confidence.

Company background

British Gas is one of the UK’s most established energy providers, supplying gas, electricity and energy services to homes and businesses across the country. Through British Gas Business, the company supports small, medium and large organisations with energy accounts, billing, meter management, payments, contracts and customer support.

For business customers, energy management can often involve multiple premises, different meters, several account users and complex billing arrangements. This makes the digital account experience an important part of how customers understand their energy usage, manage costs and complete day-to-day account tasks.

The Business Account Management Portal was created to give customers a more efficient way to manage these responsibilities online. The platform needed to support a wide range of users, from small business owners managing a single account to larger organisations overseeing multiple sites. The redesign focused on making the portal clearer, more self-service and easier to navigate, helping customers complete key tasks without needing to rely heavily on customer support.

Team structure

For the British Gas Business Account Management Portal, I worked as the Lead Product Designer, responsible for shaping the end-to-end user experience and interface design for the redesigned portal. The team was lean and focused, bringing together product, design and data expertise to improve how business customers managed their energy accounts online.

• Lead Product Designer — myself I led the UX and product design direction for the new business account management portal. My role covered information architecture, dashboard design, user journeys, wireframes, interaction patterns, interface design and the overall customer experience. I focused on simplifying complex account-management tasks such as billing, payments, meter readings, usage insights, documents and support requests into a clearer self-service experience.

• Product Owner The Product Owner was responsible for defining product priorities, aligning the portal requirements with business goals and helping shape the roadmap. They provided context around customer needs, operational challenges and key business requirements, ensuring the redesign supported both customer outcomes and British Gas Business objectives.

• Head of Data Science The Head of Data Science provided insight into customer data, usage patterns and opportunities to make the portal more intelligent and insight-led. Their input helped inform how account data, consumption trends, billing information and customer behaviours could be surfaced in a more meaningful way within the redesigned experience.

Together, we worked to create a more structured, data-informed and customer-focused portal that helped business users understand their account status, complete key tasks faster and manage their energy accounts with greater confidence.

The Challenge

British Gas Business customers needed a clearer and more efficient way to manage their energy accounts online. The existing portal had to support a wide range of users, from small business owners with a single site to larger organisations managing multiple premises, meters, contracts and billing arrangements.

The key challenge was simplifying a complex account-management experience without removing the depth of information business customers needed. Tasks such as viewing bills, submitting meter readings, checking payment status, reviewing usage data and accessing account documents were essential, but they needed to be easier to find, understand and complete.

The portal also needed to make better use of customer and usage data. Working with the Product Owner and Head of Data Science, the challenge was to identify how data could be surfaced in a more meaningful way, helping users understand their account status, spot important changes and take action at the right time.

From a UX perspective, the challenge was to redesign the portal around customer priorities rather than internal system structures. This meant creating a clearer dashboard, more intuitive navigation and task-led journeys that reduced friction, improved self-service and gave business customers greater confidence when managing their energy accounts online.

The Solution

The solution was to redesign the British Gas Business Account Management Portal around the key tasks customers needed to complete most often. Instead of presenting account information through a fragmented or system-led structure, the new experience was shaped around clear self-service journeys, helping users manage their business energy accounts with greater speed and confidence.

I redesigned the portal dashboard to surface the most important information upfront, including account status, billing information, payment details, meter reading prompts, usage insights, documents and support updates. This gave users a clearer snapshot of their account and helped them quickly identify what needed their attention.

A key part of the solution was improving the information architecture and navigation. I grouped related tasks into logical sections so customers could move more easily between bills, payments, meters, usage, account details and support. This reduced the effort required to find information and helped users complete routine account-management tasks without relying on customer service.

I also worked closely with the Product Owner and Head of Data Science to explore how customer and usage data could be presented in a more meaningful way. This included designing clearer usage insights, account summaries and data-led prompts that helped business customers better understand their energy consumption, billing position and required actions.

The redesigned portal created a more structured, task-led and customer-focused experience. It supported both small businesses with simple account needs and larger organisations managing multiple premises, meters and contracts, while creating a stronger foundation for future data-led improvements across the British Gas Business digital experience.

Impact

The redesigned British Gas Business Account Management Portal created a clearer, more self-service digital experience for customers managing energy accounts online. By restructuring the portal around the tasks customers needed to complete most often, the redesign reduced friction across billing, payments, meter readings, usage insights, documents and support journeys.

Improved account visibility The redesigned dashboard gave customers a clearer view of their account status, including billing information, payment position, meter reading prompts, usage insights and support updates. This helped users quickly understand what needed attention without searching across multiple areas of the portal.

Faster self-service task completion Key journeys such as viewing bills, submitting meter readings, checking payments and accessing documents were reorganised into clearer task-led flows. This reduced the effort required to complete routine account-management tasks and helped customers manage their energy accounts with greater confidence.

Reduced customer support dependency By making common actions easier to find and complete online, the portal supported a stronger self-service model. Customers were less reliant on contacting support teams for routine account queries, allowing support channels to focus on more complex issues.

Better understanding of energy usage Working with the Head of Data Science, the experience introduced clearer ways to surface customer and usage data. This helped business customers better understand consumption patterns, identify important changes and make more informed decisions about their energy management.

Stronger support for multi-site customers The redesigned information architecture made it easier for customers with multiple premises, meters or contracts to navigate between accounts and understand site-specific information. This created a more scalable experience for both small businesses and larger organisations.

A more scalable digital foundation The redesign established a clearer structure for future portal improvements, including data-led insights, improved account summaries and expanded self-service functionality across the British Gas Business digital experience.

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