I spearheaded the user experience design for the Viniflora app, catering to both iOS and Android platforms, from its inception in June 2018. My responsibilities encompassed a wide range of tasks, including conducting user research, creating wireframes and prototypes, and collaborating with developers to ensure seamless implementation.

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Until December 2020, I directed efforts to enhance the app's functionality, address user feedback, and optimize the overall user journey.

I spearheaded the user experience design for the Viniflora app, catering to both iOS and Android platforms, from its inception in June 2018. My responsibilities encompassed a wide range of tasks, including conducting user research, creating wireframes and prototypes, and collaborating with developers to ensure seamless implementation.

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Until December 2020, I directed efforts to enhance the app's functionality, address user feedback, and optimize the overall user journey.

Clarify the problem before jumping into solutions.

• The Challenge
• Stakeholder interviews
• Business goals & constraints
• User needs / pain points
• Competitor review

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👉 Output: Problem statement + clear objectives

Explore solutions quickly and broadly.

• Sketches / concepts
• User flows
• IA (Information Architecture)

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👉 Output: Early solution directions

• Bring ideas to life.
• Wireframes → high-fidelity UI
• Design system / components
• Interaction design

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• 👉 Output: Polished screens & prototypes

Validate before building.

• Usability testing
• Feedback loops
• Identify friction points

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👉 Output: Insights + improvements

Work with developers to launch.

• Handoff (Figma, specs, tokens)
• Design QA
• Collaboration with engineering

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👉 Output: Built product

UX doesn’t stop at launch.

• Track KPIs (conversion, engagement, drop-offs)
• Iterate based on data
• Continuous optimisation

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👉 Output: Ongoing improvements